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Industry Analysis

Through research and collaboration, we have uncovered fascinating information about the past, present, and future state of the motorcycle industry... Which is why we chose to offer the services of MODO Marketing.

After a difficult 2007 for most, there were still many dealers that continued to thrive. Researching the specific trends of successful dealerships, we came to find several commonalities among the growing dealerships that were undoubtable indicators of what creates Positive Sales Momentum for Dealers:

1. Dealership Branding - The ability for a dealership to establish themselves, not only as a local dealer, but as a recognizable brand, regionally, statewide, nationally, or even globally.

2. Promotions & Advertising - Winning dealers were heavily involved in Track Days, Rider Safety Programs, Local Bike Nights, Motorcycle Shows and Exhibitions, and Local Race Events... Not only as a co-sponsor or host, but spending the money to make sure these events were properly advertised in their area.

3. Rider Development - Many dealerships are stretching beyond simple service and maintenance for local riders, and becoming partial sponsors for young or aspiring riders and racers.

4. Miscellaneous - Bike demo days with free promotional giveaways have shown huge success. And, with the power of the internet, Forum Hosting has become a major source for motorcycle information, and social networking. There are a number of other tools and tactics that successful dealers have implemented to ensure their brand recognition and continued growth.